‘Parikara’, a Japanese-style KARAAGE fried chicken chain originating in the Middle East, is set to launch: joint development of a special flour mix with Showa Sangyo and a strategy for the Middle East By AKAHOSHI | June 26, 2026
[Announcement] We are pleased to announce that Sheikh Suhail Al Maktoum, co-owner of RLAM Trading, recently visited Japan and engaged in a productive exchange of views with the President and members of the board at Showa Sangyo Co., Ltd.
During the visit, we had the privilege of presenting our Middle East business strategy. This included updates on “PARIKARA”—our Japanese-style fried chicken chain whose launch has been delayed due to the current situation in the Middle East—as well as plans for utilizing the special fried chicken flour mix custom-developed for us by Showa Sangyo Co., Ltd.
With a rich 90-year history, Showa Sangyo Co., Ltd. stands as one of Japan’s leading milling companies. Since our founding, we have partnered with them for the development of private brand (PB) products, including the YAMANOTE HOKKAIDO PANCAKE MIX.
Today, our partnership has expanded to exporting a wide range of their flour products—spanning bakery, confectionery, noodles, and tempura batter—to the Middle East, the United States, and Australia. Our sales have grown steadily year after year, and as highly stable, essential food commodities, these products continue to serve as a cornerstone of our business foundation.
Moving forward, we are committed to further deepening our collaboration with Showa Sangyo Co., Ltd. to bring Japan’s high-quality food products to the global market.